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Dive into Unity Payments' blog for fresh ideas and proven strategies in payment processing, fraud prevention, and merchant services. Simplify transactions and drive success.
4 Ways to Drive Higher Approval Rates in Online Payments
Blogs
January 24, 2025

4 Ways to Drive Higher Approval Rates in Online Payments

In today's digital world, it is crucial for businesses to rely on smooth online payment systems that will help satisfy customers and bring in revenue. A key indicator of any online payment process is the approval rate. The higher the approval rate, the more efficient the transaction systems are, while a lower approval rate can …

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Backorder management
Blogs
January 20, 2025

Best Tips for Effectively Managing Backorders in Retail Management

Backorder management is always challenging but presents an opportunity to improve customer satisfaction. Nowadays, in such a fast market, it becomes even more challenging to understand the nitty-gritty of dealing with backorders while maintaining trust in customers and operating efficiency. The following blog is designed to guide you with important tips on retail management and …

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Why Retailers Should Implement Retail Management Software
Blogs
January 20, 2025

Why Retailers Should Implement Retail Management Software

Retailers today face ever-evolving challenges in managing their stores efficiently while providing an exceptional customer experience. With increasing competition, changing consumer behaviors, and the need for streamlined operations, implementing retail management software has become necessary for businesses aiming to stay ahead. This blog will explore how retail management solutions can help store owners revolutionize their …

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Running a small business comes with many financial considerations, and one of the most significant is credit card processing fees. Choosing the right pricing model for your business can hold you hundreds, if not thousands, of dollars annually. In this blog, we’ll compare the most common credit card processing pricing options to help you determine which is cheapest for your small business. From tiered pricing to zero-fee credit card processing, we’ll break down each structure so you can make an informed decision. Throughout the article, we’ll highlight the importance of reliable payment processing solutions to ensure smooth and affordable transactions. Tiered Pricing Tiered pricing is one of the most typical pricing models used by credit card processors. It categorizes transactions into three tiers: • Qualified Transactions • Mid-Qualified Transactions • Non-Qualified Transactions Each tier has a different fee structure, with qualified transactions being the cheapest and non-qualified being the most expensive. While tiered pricing may initially seem simple, it can lack transparency. Processors often determine what qualifies for each tier, making it difficult to predict monthly fees. Pros: • Simple to understand for beginners • Commonly offered by many processors Cons: • It can be expensive for small businesses • Lack of transparency in tier definitions For small businesses with inconsistent transaction types, tiered pricing may not be the most cost-effective payment processing solution. Qualified Transactions Qualified transactions are credit card payments that meet specific criteria set by the payment processor. These transactions typically involve standard debit or credit cards with no rewards programs, processed in person using an EMV chip reader or magnetic stripe. While qualified transactions have the lowest processing fees within tiered pricing models, not all payments will meet the qualifications. Who Benefits: Small businesses that primarily process in-person transactions with standard cards. Mid-Qualified Transactions Mid-qualified transactions usually include payments made with rewards cards, manually entered credit card numbers, or certain online payments. Since these transactions carry a higher risk for fraud, they come with higher fees. Pros: • Better rates than non-qualified transactions Cons: • Higher fees compared to qualified transactions • Limited transparency on which transactions fall into this category Small businesses that take phone orders or e-commerce payments often encounter mid-qualified transactions. However, if you process a high volume of these transactions, other pricing models may be more cost-efficient. Non-Qualified Transactions Non-qualified transactions are the most expensive tier in tiered pricing. They include transactions made with corporate cards, international cards, or payments that do not meet security standards. These fees can add up quickly for small businesses and can make tiered pricing unpredictable. Example: An e-commerce store processing payments from international customers may frequently incur non-qualified fees. To avoid high fees on non-qualified transactions, small businesses should explore alternative payment processing solutions. Flat-Rate Pricing Flat-rate pricing is simple the processor charges the same percentage and/or transaction fee for all payments, regardless of card type or payment method. This is often offered by popular providers such as Square and PayPal. Example: A flat rate of 2.9% + $0.30 per transaction. Pros: • Predictable monthly costs • Easy to understand and budget for Cons: • It can be expensive for high-volume businesses • No flexibility for lower-cost transactions For small businesses with low transaction volumes, flat-rate pricing can be a convenient and transparent payment processing solution. Interchange-Plus Pricing Interchange-plus pricing separates the interchange fee (set by credit card networks) from the processor’s markup. This pricing structure offers complete transparency, as businesses can see the exact fees being charged. Example: Interchange fee (1.8%) + Processor markup (0.5%) = Total fee (2.3%). Pros: • Transparent fee breakdown • Cost-effective for businesses with higher transaction volumes Cons: • It can be complex to understand • Monthly fees may apply For small businesses processing high volumes of transactions, interchange-plus pricing is often the cheapest option and one of the most reliable payment processing solutions. Membership-Based Pricing Membership-based pricing charges a flat monthly fee for access to wholesale interchange rates. Instead of paying a markup on each transaction, businesses pay a fixed cost. Example: $99/month + interchange fees. Pros: • Lowest per-transaction costs • Transparent fee structure Cons: • Monthly subscription fee • Not ideal for low-volume businesses Small businesses that process a significant number of transactions can benefit greatly from membership-based pricing, as it reduces per-transaction fees. Zero-Fee Credit Card Processing Zero-fee credit card processing passes the transaction fees onto customers. Businesses do not pay for processing; instead, customers are charged a small convenience fee at checkout. Example: A customer spends $100, and the business receives the full $100. The customer pays an additional 3% convenience fee. Pros: • No processing fees for businesses • Ideal for businesses with narrow margins Cons: • Customers may be discouraged by the extra fee • May not comply with state laws in certain areas For small businesses looking to eliminate credit card fees, zero-fee processing is an innovative payment processing solution. Which Option Is Cheapest for Your Small Business? Your small business's cheapest credit card processing option varies based on transaction volume and payment types. Low-volume businesses may find tiered pricing beneficial, though it lacks transparency. Flat-rate pricing offers predictability but can be costly for high volumes. High-volume businesses might prefer interchange-plus pricing for cost savings, despite its complexity, or membership-based pricing for lower transaction fees with a monthly fee. Zero-fee processing suits tight-margin businesses but may face customer resistance. Overall, flat-rate pricing is often the simplest choice. Conclusion Choosing the right credit card processing pricing model is essential for reducing costs and improving profitability. While tiered pricing can work for some businesses, options like interchange-plus and membership-based pricing often provide the most savings for high-volume businesses. Zero-fee credit card processing is worth exploring for those looking to eliminate fees entirely. You can find the most affordable and effective payment processing solutions for your small business by carefully evaluating your transaction volume and business needs. The right choice will save you money and streamline your operations.
Blogs
January 20, 2025

Which Credit Card Processing Pricing Option Is Cheapest for Small Businesses?

Running a small business comes with many financial considerations, and one of the most significant is credit card processing fees. Choosing the right pricing model for your business can hold you hundreds, if not thousands, of dollars annually. In this blog, we’ll compare the most common credit card processing pricing options to help you determine …

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The Role of Payment Gateways in E-Commerce   
Blogs
January 17, 2025

The Role of Payment Gateways in E-Commerce   

E-commerce has revolutionized how businesses operate, connecting buyers and sellers across the globe with unprecedented convenience. The payment gateway is a critical component of this seamless shopping experience, an essential tool for enabling secure and efficient online transactions. In this blog, we will explore payment gateway providers, how they work, and their vital role in …

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The Rising Demand for Apple Pay | How To Accept Apple Pay?
Blogs
January 17, 2025

The Rising Demand for Apple Pay | How To Accept Apple Pay?

As digital payments gain popularity, businesses increasingly turn to innovative solutions like Apple Pay. This contactless payment system offers a seamless way to improve customer experiences while keeping transactions secure. From in-store purchases to online checkouts, Apple Pay simplifies payments and aligns with the growing demand for mobile payment technologies. This article will explore how …

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